How to Utilise the Cloud for Marketing
The cloud is acknowledged to be a great boon for all areas of business, whether that be in the realm of sales, operations, logistics or customer service. So it should come as no surprise that, for marketers inside businesses and in their own specialised agency, there are plenty of benefits to be reaped from the introduction of the cloud into your business processes. This article outlines four ways in which the cloud enables more professional, better-made and more efficient, streamlined marketing thanks to its modern and high-tech functionalities.
The cloud is first and foremost a storage platform, and as such it’s one of the more important features when it comes to using data to drive marketing. That’s because the cloud is where you’ll be storing this data; the data that delivers your email marketing strategy, or that targets your advertising to certain web visitors. By having this data stored in the cloud, you’ll be able to keep it all in one place, ready to draw upon at a moment’s notice to inform your data-driven marketing strategies. Centralising your storage in this way makes this method of marketing far more efficient.
The cloud also greatly improves access: the places in which you’ll be able to look at documents and data multiplies massively. This has a series of benefits for those working in the fast-paced world of marketing. Many marketing documents require small-scale tweaking and development over time, and thus having a master copy available on the cloud is a huge help for marketers who’re otherwise forever dashing about with memory sticks or emailing colleagues for the latest sets of data regarding a campaign. Centralised general storage provided by Bytes means you’ll be able to access documents whether you’re at work or on holiday.
Marketers more often than not are required to share their work with other departments or with the clients for whom they are working. It can be quite a laborious task when working without the cloud, involving the printing, emailing or otherwise more primitive sharing of collaborative documents, and the awkward exchange of ideas across different parts of a business or specialism. By using the cloud, businesses reduce the impact of this friction by being able to edit and collaborate on all their documents online, saving a good deal of time and allowing for new ways in which to work together on marketing agendas.
Marketing is one of the industries to recently become enveloped in the GDPR legislation requirements, which asks that all data stored by companies be sorted and ready to access should a consumer call them to ask what data they possess. Ultimately, the cloud makes this a good deal more simple, and in the meantime improved the security with which this sensitive data is held. So when it comes to avoiding the PR disaster that is failing to meet GDPR legislation or suffering a catastrophic data leak, you’ll be in the clear with the cloud.
These four aspects of cloud-based storage are just some of the benefits you’ll be able to extract by passing your storage requirements to the cloud.