Web Promotions and Marketing Online

Recent Objections from 74 tele-canvassed UK Marketing Managers June-July 2016

* 39%: SEO or organic search traffic isn't effective as a marketing channel.
* 66% believe that SEO is all about learning the lastest tricks and has little to do with high quality content or data
* 41% see the Internet as ineffective for B2B marketing.
* 55% see the Internet isn't measurable.
* 61% can't always reach our target audience well enough online.
* 47% still use direct mail / sales calls, (so that's all we'll use.)
* 69% see ppc is expensive and only works for higher end, high price products / low competition
* 79% see email marketing as pure spam and detrimental to their brand.

Web Promotions and Marketing Online

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