Web Promotions and
Marketing Online

In this section we shall examine web promotions and online marketing methods that do not depend on SEO techniques. This is about traditional and new-media marketing techniques.

We will examine the strengths, methods and advantage to building up a brand. We'll look at banner advertising and we'll look at ways to boost conversions without needing to boost traffic.

We will examine how to track the results of web promotions in terms of both response and ROI (return on investment), so that you can focus your efforts on the web promotions that work best for you.

We will look at traditional marketing techniques such as using gift vouchers to increase sales. We will examine the effect of presentation to affect customer expectations of pricing.

We'll take a look at how good customer relations can be more important to cultivate than search rankings will ever be. In short, we'll examine the glories and perils of internet marketing and online sales promotions.