E-commerce and E-business

The main concern of any commercial website - that is, a site focused on ecommerce - is to make a profit.  The main handicap to all eBiz ventures is a cash-burn rate that is too high.  Remember, the biggest strength of eCommerce and eBusiness in general is to use automation to keep overheads low.

In this section we shall take a good look at some 'generic' business models.  We will try to identify the business model that fits to your own eBusiness concerns and match it to winning strategies for marketing and promoting that business model.

• Maintain Focus on your Business
• Revenue Streams and Online Business Models
• Understanding Customer Lifetime Value
• Conversion Rates and How to Improve Conversions

Remember, successful marketing campaigns do not come in a "one size fits all" package.  It is important to tailor each individual marketing plan and marketing campaign.  You need to play to the strengths and minimise the weaknesses of your eBusiness.